I managed social media production and strategy for the Seymour Marine Discovery Center’s podcast, Science, Solutions, Santa Cruz. Stepping in during the an early phase, I built a multi-platform content strategy from the ground up: producing episodic video teasers, sharing behind-the-scenes field content, and collaborating with local conservation groups. By driving consistent traffic from social feeds to streaming platforms, I helped scale cumulative streams from 13,500 to nearly 17,000, establishing sustainable weekly audience growth.

I managed the social media accounts for Alpena Shipwreck Tours from May–August 2025, redesigning accounts to simplify booking and showcase offerings with engaging science- and history-themed content. Replaced wordy flyers with striking photos and playful reels, driving a 116% increase in views, 200% increase in reach, and 60% increase in interactions—especially on Facebook. Examples of my content are featured on Instagram and Facebook below.